Jurnal Manajemen Dirgantara

Sustainable Urban Transport: The Role of Public Transportation Quality in Reducing Private Vehicle Dependence

Arif Fakhrudin Fakhrudin — 2026-07-10

Sustainable urban transport has become a critical priority for cities worldwide as rapid urbanization and increasing mobility demand intensify traffic congestion, environmental pollution, and energy consumption. One of the major challenges faced by urban transportation systems is the growing dependence on private vehicles, which contributes significantly to greenhouse gas emissions and urban mobility inefficiencies. In response to these challenges, improving public transportation systems has been widely recognized as an essential strategy for promoting sustainable urban mobility. This study examines the role of public transportation quality in reducing private vehicle dependence among urban commuters. Using a quantitative research approach, data were collected from 312 urban commuters through a structured questionnaire survey. The study employed Structural Equation Modelling (SEM) to analyse the relationship between perceived public transportation quality and private vehicle dependence. Public transportation quality was measured through several dimensions, including reliability, accessibility, comfort, safety, and service frequency.

The results indicate that public transportation quality has a significant negative effect on private vehicle dependence. This finding suggests that improvements in service quality can encourage commuters to shift from private vehicles to public transportation. In particular, reliable and accessible services, along with improved passenger comfort and safety, play a crucial role in shaping transportation mode choices. This study contributes to the literature on sustainable urban mobility by providing empirical evidence that enhancing public transportation quality can effectively reduce reliance on private vehicles. The findings also offer important policy implications for urban planners and transportation authority’s seeking to develop more sustainable and efficient urban transportation systems.

Employee Engagement Group Rumah Makan di Yogyakarta Tahun 2024

Suhartono Suhartono — 2026-07-10

Human resources are a very important asset for companies. Good human resource management will produce good results for the company. Employee engagement is a relatively new term in human resource management. According to Tritch [1], employees who have engagement values are workers who are fully involved and enthusiastic in their work. Another view of employee engagement is expressed by Macey & Schneider [2], who state that employee engagement not only makes employees contribute more, but also makes them more loyal, thereby reducing their desire to leave the company voluntarily. Thomas [5] defines employee engagement as a stable psychological state resulting from the interaction between an individual and the environment in which they work. The factors or aspects that shape employee engagement, which are popularly developed by the Kenexa Employee Engagement Index (EEI) standard, are measured based on four components, namely Pride, Satisfaction, Advocacy, and Retention. The research population consists of all 330 employees of a restaurant group in Yogyakarta. This research is referred to as a population study because the entire population is used as the research sample [6]. Therefore, in this study, all employees will be the research sample (all employees will be given a questionnaire).

The Communication of Customer Service Officers To International Passengers: A Study at I Gusti Ngurah Rai International Airport

Ferdian Andika Putra — 2026-07-13

Effective communication is a crucial element in airport services, yet the complexity of interactions with passengers from diverse backgrounds, especially foreign nationals, often presents significant challenges. This research examines the communication obstacles and barriers encountered by customer service officers when interacting with passengers, particularly foreign passengers, at I Gusti Ngurah Rai International Airport, Bali. A quantitative approach was employed with a descriptive research method. Data was collected through questionnaires administered to 75 customer service officers. Data analysis was performed to identify the descriptive statistics of the officers' responses. The results indicate that officers possess a good level of readiness and adaptability in communication. The most potential obstacle identified arises from officers' inadequate practical experience, especially in dealing with the complexities of interacting with foreign passengers. Meanwhile, the most prominent communication barriers are not solely linguistic in nature; they also encompass interrelated psychological, physical, and sociocultural aspects. The barriers are evidenced by a lack of confidence in using the language and an elevated cognitive load when processing or translating information, followed by physical and environmental factors, including passengers’ physical conditions, the physical distance, and the presence of crowds, as well as socio-cultural factors, such as stereotypes and value differences, have been shown to play a very significant role. These indicate the necessity to prioritize the cultivation of practical skills, self-assurance and cultural awareness, rather than merely enhancing language competence.

Keywords: Intercultural Communication, Obstacles, Barriers, Customer Service, International Airport

Empirisme Kepuasan Pelanggan Smartphone Oppo yang Ditinjau dari Kualitas Produk dan Harga

Muhammad Abdullah — 2026-07-13

This study examines the simultaneous effects of product quality and pricing on customer satisfaction with Oppo smartphones in Jakarta Pusat, Indonesia. In an increasingly competitive smartphone market, identifying key determinants of customer satisfaction is essential for maintaining brand loyalty and competitive advantage. Utilizing a quantitative causal research design, data were collected from 96 purposively sampled Oppo users residing in Jakarta Pusat. Statistical analysis using SPSS revealed that product quality and price collectively explain 28.3% of the variance in customer satisfaction. Specifically, product durability and biometric feature accuracy positively influenced satisfaction, whereas design aesthetics and ergonomic attributes presented opportunities for enhancement. Price affordability was a significant predictor; however, perceptions regarding value for money were mixed, underscoring the necessity for improved marketing communication. Additionally, customer willingness to recommend Oppo smartphones was identified as an area requiring strategic focus. Based on these findings, practical recommendations include implementing referral incentive programs, targeted social media campaigns to encourage positive user testimonials, and optimizing after-sales services to strengthen brand advocacy and customer retention. This research contributes empirically to the understanding of value-driven satisfaction among urban Indonesian smartphone consumers and offers actionable insights for practitioners seeking to enhance market performance.

Analisis Peran Teknologi SITEK Reborn dalam Meningkatkan Efisiensi dan Intensitas Pengiriman Kargo Harian di PT. Integrasi Aviasi Solusi Regional 3 Surabaya

Hesti Meydawati — 2026-07-17

This research is motivated by a significant increase in the volume of air cargo shipments in recent years demanding a more efficient and integrated management system, thus posing serious challenges in operational efficiency and data accuracy. PT Integrasi Aviasi Solusi Regional 3 Surabaya as a company that carries the concept of operational digitalization through SITEK Reborn, needs to evaluate the extent to which the application of digital transformation principles has been implemented, especially in managing cargo information systems and increasing operational efficiency.

This research uses descriptive qualitative methods, with data collection techniques through observation, interviews and documentation. The research was conducted in May 2025 at PT Integration Aviation Solution Regional 3 Surabaya. Primary data sources were obtained from three resource persons responsible for operating the SITEK Reborn system at PT Integrasi Aviasi Solusi Regional 3 Surabaya.

The results showed that the implementation of SITEK Reborn at PT Integrasi Aviasi Solusi Regional 3 Surabaya has successfully achieved a comprehensive digital transformation in daily cargo operations through the replacement of the G2 manual system with barcode scanning technology which resulted in a tremendous increase in operational efficiency, where data input time was reduced from 3-5 minutes to 5-10 seconds with time efficiency of up to 95%, throughput capacity increased from 150-200 AWB to 350-400 AWB per day, error rate dropped from 12-15% to less than 1%, inventory management accuracy increased from 88% to 99.5%, and better customer experience with reduced waiting time from 30-45 minutes to 5-10 minutes and reduced customer complaints by 80%. Despite facing multidimensional challenges of human resource constraints, technical infrastructure, regulatory complexity, and system scalability, the successful implementation was achieved through a holistic strategy that integrated phased training and mentoring programs, comprehensive IT infrastructure updates, flexible regulatory system adaptation, and scalable cloud architecture, thus proving that successful digital transformation requires an integrated approach between human resource development, technology modernization, regulatory compliance, and long-term capacity planning to create a sustainable and effective system to support business operations.

Pengaruh Kompetensi Digital dan Dukungan Teknologi terhadap Kinerja Karyawan pada Pabrik Kacang Kedelai Cukup Berkah di Kabupaten Bandung

Syam Adi Pangestu — 2026-07-17

The development of the industrial era 4.0 requires companies to be able to adapt through effective human resource management to improve competitive-ness and organizational performance. One important factor in improving em-ployee performance is digital competence and adequate technological support. This study aims to analyze the influence of digital competence and technologi-cal support on employee performance (at the Cukup Berkah soybean factory in Bandung Regency). The research approach is quantitative with an associative research design. Data analysis uses multiple linear regression analysis to determine the effect of each independent variable on the dependent variable. The data collection technique uses a questionnaire that has been tested for validity and reliability. The sample in this study amounted to 30 employees. The sampling technique was purposive sampling. The results of the study show that digital competence does not have a significant effect on employee performance partially. The t-test results show a significance value of 0.096 (> 0.05), technological support also does not have a significant effect on employee performance partially. Based on the t-test, the significance value is 0.705 (> 0.05).

Strategi Pemasaran VIP Airport Service JOUMPA untuk Meningkatkan Jumlah Penjualan di Yogyakarta International Airport

Diva Putri Perdani — 2026-07-23

This research aims to look at effective marketing strategies in the airport VIP service industry, especially at Yogyakarta International Airport. The research method uses a descriptive qualitative approach through SWOT analysis. The data collection techniques used are indept interviews, observation, and documentation. The results showed that the marketing strategy of VIP Airport Service Joumpa at Yogyakarta International Airport has fulfilled the 7P marketing mix indicators (product, price, promotion, place, people, process, physical evidence). In dealing with existing obstacles as responsible staff, joumpa staff will standby and prepare their best service and maintain communication by keeping in touch with customers. Then joumpa staff also maximize their services professionally by carrying out their duties according to procedures.

Keywords: Marketing Strategy, VIP Airport Service Joumpa, Sales Volume

Evaluasi Kebijakan Tarif Maskapai Berbiaya Rendah dan Respons Volume Penumpang

Vovi Oktapiani Harahap — 2026-07-26

This study examines the connection between low-cost airline fare policy and passenger volume at Hang Nadim Airport, with Citilink serving as a specific example. The study utilised a mixed-method design, incorporating monthly operational passenger data spanning January 2021 to December 2024, alongside a survey of 100 Citilink passengers, interviews, observations, and document analysis. A simple linear regression model was employed for quantitative analysis, in which fare policy was represented by a dummy variable and monthly passenger volume was the dependent variable. The results show a statistically significant and positive correlation between fare policy and passenger volume, with a coefficient of 6,615.724, a t-statistic of 2.268, and a p-value of 0.028. The average monthly passenger volume during the policy period coded as one was approximately 6,616 passengers higher than that in the reference period, as indicated by this result. The adjusted R-squared value of 0.081 indicates that fare policy accounted for only 8.1% of the variation in passenger volume, implying that seasonal demand, flight frequency, route availability, capacity, and other operational factors also influenced passenger-volume fluctuations. According to the passenger survey, 68% of respondents had negative views about fare increases, and a majority of 72% were dissatisfied with the introduction of baggage charges. Research indicates that competitive fare policies should be complemented by clear disclosure of extra fees and regular assessments of baggage-fee policies. The statistical results should be viewed as indicating an association rather than a direct causal relationship with fare policy.

Pengaruh Penggunaan Sistem OASYS (Operation and Service Data System) terhadap Petugas di Bandar Udara Radin Inten II

Bangkit Eko Prasetyo — 2026-07-28

Technology and digitalization have become essential for companies to support their business operations. Airport management and air traffic service providers prioritize the needs of airport passengers. (Hanantyo & Susanto, 2022). The increasing number of desires and needs is a direct result of advancements in science and technology. The aim of this study is to determine whether the use of the OASYS system (Operation And Service Data System) has an impact on the performance of personnel at Radin Inten II Airport. The research method used is qualitative, with the study conducted at Radin Inten II Airport in Bandar Lampung. The respondents of this study are employees from the SRQC (Safety Risk and Quality Control), AMC (Apron Movement Control), and COMMERCIAL units, totaling 17 employees. The variables in this study are the Use of the System (X) and Personnel Performance (Y). Data from respondents were collected using questionnaires and analyzed using Normality Test, Linearity Test, Homogeneity Test, Hypothesis Test (T-Test), and Coefficient of Determination Test. Based on the results of the analysis using these tests, important information was obtained regarding the relationship between the use of the OASYS system as the independent variable and personnel performance as the dependent variable. The conclusion of this study is that the use of the OASYS system has an influence on personnel performance, as demonstrated by the tests conducted.

Workload Analysis on the Apron Movement Control (AMC) Unit at Sentani Jayapura International Airport Using the Workload Analysis Method

Tias Prihatni — 2026-07-28

This paper analyzes the workload of Apron Movement Control (AMC) personnel at Sentani International Airport in Jayapura, where increased flight frequency and limited resources have led to excessive workload. A work sample was taken from 12 personnel across 3 teams and 2 shifts. Data were processed through productivity percentages, performance assessments, and allowance calculations using the Workload Analysis Method. The results show that the average workload is 144.04%. This figure exceeds the ideal standard, indicating the risk of fatigue and decreased productivity. To improve operational efficiency and safety, recommendations are to add personnel, redistribute tasks, and revise work shifts.