Main Article Content
Abstract
Price perception is one of the crucial things that influence purchasing decisions, but the price of Citilink tickets at Adisujipto Airport is more expensive than Yogyakarta International Airport with the same route and airline, the purpose of this study is to determine the effect of price perception on purchasing decisions where in this study using quantitative methods by distributing questionnaires to 97 samples whose data will be processed using a simple linear regression test to determine the level of influence between variables, a t test to measure significant relationships between variables, and a determination coefficient test to measure how much influence is caused. The results showed that the simple linear regression equation obtained was Y = 6.390 + 0.808X, with a correlation coefficient value of 0.808. The t test produced a t count value of 12.098> 1.984, with a significance level of 0.000 <0.05, so H1 was accepted. The results of the determination coefficient calculation show that price perception has an influence of 60.6% on purchasing decisions, while the remainder, namely 39.4%, is influenced by other variables not discussed in this study.