Main Article Content
Abstract
This study analyzed the influence of electronic word-of-mouth, service quality, and satisfaction on tourists’ decisions to visit Pracima Tuin and Keris Caffe & Kitchen in Solo Raya. Using a descriptive qualitative approach, data were gathered through observation, interviews, and documentation. The findings showed that positive social media reviews influenced tourists’ interest and decisions. Despite service issues such as delays and reservation problems, visitors remained satisfied due to staff hospitality and the venue’s ambiance. Satisfaction contributed to repeat visits and recommendations. The study highlighted the importance of managing online communication, improving service, and delivering memorable experiences to enhance the appeal of cultural culinary destinations in Solo Raya.